A “giant message” to reduce extreme poverty

Growth from agriculture can be 11 times more effective at reducing extreme poverty than growth in any other sector: with this powerful message carved by farmers in the very soil of Zambia, the IFAD – UN international financial institution specialized in food and agriculture – launches a global campaign aimed at raising awareness about the importance of long-term agricultural development to reduce poverty, build local economies, slow migration and feed the world’s growing population.

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